Preparing for re-entry – Masterclass Series
A series of structured Masterclass workshops to enable you to prioritise your re-entry strategy, have clarity on key areas of focus and ensure you are ready to face the challenges in front of you.
The Masterclass workshops are typically 2 to 3 hours in duration, held over video conferencing link and available as; i) open Masterclass workshops (you join peers from other companies/organizations/firms or ii) dedicated Masterclass workshops for single company/organization/firm leadership teams
Masterclass Workshop Themes
Strategic Objectives, Growth Prioritisation and alignment of your offerings
Client Segmentation, Ideal Client Profiling and adjacency mapping – leveraging your core competencies in the market
Value Proposition and attractiveness to clients
Competitive Positioning towards Ideal Clients
Channels and Partnering – definition and selection
Revenue Pipeline Tactics
· Module a - Top of Pipeline/funnel – Lead Generation
· Module b - Middle of Pipeline/funnel – Lead Nurturing
· Module c - Bottom of Pipeline/funnel – Client engagement and closing the order
Content marketing for Lead generation
Lead tracking and handover (technologies, process, sales and marketing alignment, qualification)
Get in touch to learn more.