RevenueTEK Masterclass series
Preparing for re-entry
A series of structured Masterclass workshops to enable you to prioritise your re-entry strategy, have clarity on key areas of focus and ensure you are ready to face the challenges in front of you.
The Masterclass workshops are typically 3 hours in duration, held over video conferencing link and available as;
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open Masterclass workshops (you join peers from other companies/organisations/firms or
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dedicated Masterclass workshops for single company/organisation/firm leadership teams
New dates added
September 23rd and 24th 2020
November 24th and 25th 2020
RevenueTEK Masterclass Themes
1. Content marketing for Lead generation
September 23rd and 24th, November 24th and 25th 2020
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How to map content across the B2B buying process
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Identify best content for lead generation and lead capture
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Lead nurturing and content formats
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Content distribution considerations
2. Mastering Lead nurturing for high quality leads
September 23rd and 24th, November 24th and 25th 2020
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How Lead nurturing improves conversion rates and lead quality
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Different and modern approaches to nurturing leads
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Lead nurturing across the buyer journey: when and how to use paid, earned, owned media
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Selecting the appropriate lead nurturing mechanics
3. Lead tracking and handover (technologies, process, sales and marketing alignment, qualification)
September 23rd and 24th, November 24th and 25th 2020
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Lead generation process
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Alternative methods for monitoring progress of leads
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Considerations for Lead handover
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Sales and marketing alignment
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Technologies for lead generation
4. Strategic Objectives, Growth Prioritisation and alignment of your offerings
Dates available on request
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Re-assessing and confirming your objectives?
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Reviewing how objectives have been impacted
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Determining where can/will growth come from
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Aligning your offerings to the “new normal”?
5. Client Segmentation, Ideal Client Profiling and adjacency mapping
Dates available on request
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Leveraging your core competencies in the market
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Segmenting clients/prospects who will most benefit from your offerings
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Identifying how your Ideal Client Profile changed/been impacted
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Identifying their desire and proclivity to purchase
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Exploring adjacent opportunities that can/should be explored
6. Value Proposition and attractiveness to clients
Dates available on request
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Defining and capturing the essence of your value proposition
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Defining how this aligns with your client’s urgent needs
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Understanding how your standing has changed in the new environment
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Capturing the actions that are required to strengthen your position
7. Competitive Positioning towards Ideal Clients
Dates available on request
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Identifying your competitive positioning in the eyes of the Ideal Client
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Capturing how you are perceived across a number of key criteria
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Defining what you need to do to strengthen your areas of exposure
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Identifying the areas of differentiation that should be leveraged
8. Channels and Partnering – definition and selection
Dates available on request
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Defining those channels that are necessary to drive growth in your selected markets and with your Ideal Clients
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Defining the channels that you have, and which do you need to develop
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Identifying criteria to select the best positioned channel partners
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Defining what’s in it for them?
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Identifying options that should be considered for compensation of channel partners
Logistics
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Masterclasses are limited to 12 participants per session, so book early to avoid disappointment (additional dates can be arranged to accommodate demand)
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Workshops will include practical examples and templates
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Joining instructions will be provided once payment has cleared. Invoices will be issued once participants have confirmed attendance
Pricing
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Open Masterclass Workshops - £249 per person per Masterclass (excluding VAT)
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Dedicated Masterclass workshops – please get in touch if you are interested in an “in-house” option
Masterclass Leaders
Simon Hall – RevenueTEK, Head of Marketing Solutions
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Content marketing for Lead generation
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Mastering Lead nurturing for high quality leads
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Lead tracking and handover
Author of Innovative b2b Marketing and former CMO at Dell UK. Over 25 years’ experience in B2B and B2C, through direct sales and indirect channels, in EMEA and UK roles.
Leslie Hines – RevenueTEK, Managing Partner, Europe
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Strategic Objectives, Growth Prioritisation
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Client Segmentation, Ideal Client Profiling and adjacency mapping
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Value Proposition and attractiveness to clients
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Competitive Positioning towards Ideal Clients
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Channels and Partnering
More than 30 years’ experience across sales, marketing, product line management, commercial operations and general management. Les has worked extensively overseas – achieving high growth, doubling turnover in less than 3 years on a number of occasions. He has experience across a wide range of industries; from start up to listed companies.
For further details please contact leslie.hines@revenuetek.com or go to www.revenuetek.com
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