CEO's and their sales leaders are all trying to squeeze everything they can from their revenue pipelines.

But they're finding it harder and harder to do that.  Every year companies around the world spend more and more - $US220 billion in 2019 alone, on everything from CRM to training to social media to big data, but nothing seems to be making much of a difference.

Data should be providing some answers, but most companies are struggling to organise and make sense of their customer and sales data, let alone mine it effectively for meaningful insights to make a difference to their sales results.