MARKETING PLANS IN THE AGE OF COVID-19
We can sometimes get quite precious about our marketing plans. After all, we invest many hours in careful analysis and deliberation,...
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Preparing for Reentry – Masterclass Series
A series of structured Masterclass workshops to enable you to prioritise your re-entry strategy, and have clarity on key areas of focus.
Is it your market that's soft? Or you?
In a meeting yesterday with the Director of Sales at a big technology hardware company I asked him how his market was. “Soft,” he...
Four Key Questions To Building Your Customer Base
How would you fill this room and what would you say? Have you ever dreamt of standing on stage and delivering a compelling life changing...
Are your sales antibodies killing your chances of survival?
A good friend of mine spent several years on “Death Row” as he called it, waiting for a kidney donor to save his life. The night his...
What if Billy Beane was your Sales Director?
For starters, Billy probably wouldn’t be as famous. That’s just the reality when comparing Major League baseball to selling. But we’d bet...
Lies, damned lies - and analytics! Can data and analytics really affect your revenue performance?
The concept of sales pipelines or funnels is hardly new. Most companies in the world have them. In fact the pipeline or funnel is one of...
The customer journey, data analytics and business value
The overwhelming majority of business owners are focused on increasing profits and therefore their business value. Value and profit...
The Power of Marginal Gain Theory for Revenue Improvement
These CEO’s improved a few small things across their revenue creation, by just a few percent. Look at what happened to their revenue...
RevenueTEK Global Revenue Performance Index 2018
Global CEOs and CFOs shared some troubling concerns about revenue growth in the current climate. They tell us that hitting their numbers...
Missed target? Blame Sales - that should fix it!
Missed your 2017 targets and looking for a turnaround in 2018 – blame sales that should solve things! Let’s face it, that’s what most...